I'm Alfarell, but Farel or Rel works just fine. I'm a multidisciplinary designer working across branding, social media, and editorial design. I like building visual systems that tell clear stories and feel intentional from the big picture down to the smallest details.
I work with brands, founders, and creatives who care about making things feel right. Whether it's a motion reel, a brand identity, or a print layout, I'm all about creating work that's thoughtful, distinctive, and made to last.
I'm a big fan of powerful branding and communication. I come from communication background at Sebelas Maret University, specializing in advertising.
When I'm not designing, I'm probably watching films a little too closely, collecting typefaces I definitely don't need, or disappearing down a rabbit hole of visual references. Want to make something together? Let's talk →